Reflections on exhibiting at Surtex

My head has been spinning since Surtex 2015 wrapped. That's a double-edged sword. There's this glorious creative stew of ideas weaving their way through my thoughts and daydreams, calling out for concrete, tangible expression. I was up at 4 a.m. CST this morning because I just had to put pen to paper to unload my thoughts. And that's the other side of the sword - so many thoughts on art to be made, marketing ideas to be implemented, people to thank, new contacts to reach out to, trip advisor reviews to post on all of the incredible restaurants where I had memorable meals, and the list goes on. I'm new to this and keenly aware that I need a system for managing the multi-armed hydra that is Surtex!

Before I take you along on that journey (in subsequent posts), let me list a few immediate thoughts about the show and the city:

  • There is no shortage of artistic talent in this world.
  • Most artist/entrepreneurs are amazingly generous with their knowledge and resources.
  • Speak to as many people as possible. You never know who you will meet, or what you will learn that could dramatically affect your business.
  • Feedback on your art is enormously helpful, but simply listening and observing can be worth the price of admission.
  • Arrive early each day and stroll the aisles. Inspiration is everywhere, and there's no better time to take it in than when the aisles are relatively empty.
  • NYC is still one of the craziest places on the planet. Never say "Well, now I've seen it all!", because, guaranteed, you will see something even weirder around the next corner.
  • Buckle your seat belt when you take a cab ride.

One final thought (well, not really, the thoughts just keep coming): I am declaring a Creative Calendar Year, like most companies have a fiscal year, that runs from Surtex to Surtex. I know there will be other events or input from other sources throughout the year, but the sheer amount of new information generated at Surtex makes it the winner in the creative ideas category.